Starter Website route
Templates
This page is the concrete version of the first website offer on the Services & Pricing page: Starter Website. If you want a calm, dependable web presence without commissioning a bespoke build, this is the quickest route in.
The fundamental design stays as it is. In most cases that means three simple pages on a fixed framework, with the personal project option kept deliberately lean at two pages. Images, text, contact details, and light colour direction can be tailored to suit.
If you need more than that, you are no longer in template territory. Wider layout changes, extra page architecture, feature work, or heavier redesign should move to one of the other website options on the pricing page.
Ordered scope
A fixed, practical foundation
The value of the starter route is not endless flexibility. The value is that the structure is already disciplined, readable, and ready to adapt without drifting into unnecessary complexity.
| What stays fixed | What can be tailored | If you need more |
|---|---|---|
| Compact page structure | Most routes keep a simple three-page format; the personal project route is a deliberate two-page exception in the same compact spirit. | Move to Website Improvement, Tailored Basic, or Tailored Standard if the page architecture itself needs to change. |
| Stable navigation and layout logic | Your own text, practical calls to action, contact details, imagery, and light colour direction can be applied within the template frame. | If navigation, sections, or the visual system need reworking, that becomes a different website plan rather than a template tweak. |
| Simple maintainable delivery | Each template launch includes Care & Control so the site can be kept current without a fragile setup. | Feature additions, integrations, or materially wider scope are quoted separately under the broader options on the pricing page. |
Short version: the starter offer stays simple on purpose. The template is the foundation; your content is the layer that changes.
How it works From starter package to live website
The client selects the Starter Website route as the entry package.
A host and domain then need to be chosen. Waylight prefers Netlify for this kind of static site because it stays simple and dependable, but another suitable setup can be used if needed.
If Waylight is arranging the setup, this hosting and domain stage is the main initial direct charge. After that, the template itself is prepared within the agreed starter scope.
Once the setup is in place, the client chooses the images, text, contact details, and other in-scope content adjustments for the selected template.
The site is then prepared, reviewed, and published on the client's own hosting and domain.
After launch, Care & Control begins so the site can be maintained without the structure drifting.
Template shelf
Choose the nearest fit, not a blank canvas
These are the current website template foundations. The links below go to a GitHub link for each starter structure, although if Waylight is setting this up for you it would be published on your own hosting and domain.
| Template | Core pages | Best for | Tailoring within scope | Example link |
|---|---|---|---|---|
| Church Template | Home / Worship / Community | Parishes, chapels, and ministry settings that need welcome, service information, and community details in a calm format. | Service times, notices, parish text, imagery, contact details, and colour direction. | View |
| Personal Project Template | Home / Logbook | Independent projects, publications, research efforts, or small creative builds that only need a compact public presence. | Project description, supporting text, imagery, contact route, and restrained colour changes. | View |
| Pub Template | Home / Menu / Visit | Pubs, inns, and hospitality venues that need atmosphere, menu direction, and practical visit details without a full booking platform. | Menu highlights, booking route, opening details, imagery, and colour direction. | View |
| Shop Template | Home / Collection / Visit | Independent shops and retail spaces that need atmosphere, featured ranges, and practical visit information without a full ecommerce build. | Featured products, location details, opening information, imagery, and colour direction. | View |
| Small Business Template | Home / Services / Studio | Studios, consultancies, agencies, and general small businesses that need a composed brochure site from day one. | Service descriptions, company profile text, contact pathway, imagery, and colour direction. | View |
| Tradesperson Template | Home / Services / Contact | Local trades and enquiry-led firms that need credibility, clear service lines, and a direct quote route. | Service wording, service area details, trust signals, gallery imagery, and contact information. | View |
How this connects to pricing: every option here sits under the Starter Website entry point. For template launches, Care & Control is part of the route rather than an optional add-on.
For a fuller public example: the Workbench includes a small-business starter demo, showing how the template route can become a clearer, more settled public-facing site once the content is shaped properly.
Scope boundary
What stays inside the starter route
| Within the Starter Website route | Needs one of the other pricing options |
|---|---|
| Swap in your own images, graphics, and practical brand cues | Commissioning a different page layout, section architecture, or more bespoke design system. |
| Rewrite text, service summaries, welcome copy, contact details, and calls to action within the existing structure | Major content expansion, new page types, or additional page counts beyond the published starter frame. |
| Choose a restrained colour direction that suits the organisation while keeping the build calm and maintainable | Fundamental changes to navigation, functionality, forms, integrations, or the underlying build approach. That sits under a different plan on the pricing page. |
Why this boundary exists: the template route is meant to stay fast, dependable, and low-friction. Personalisation is welcome; redesign belongs in the wider website plans.
Monastic logic
Why the starter route is organised this way
Starter first
This page exists to make the first website offer on the pricing page tangible and easy to assess.
Fixed frame
The structure remains deliberately compact so launches stay fast, readable, and maintainable.
Personalisation where it matters
Text, images, contact details, and colour direction can be adapted without disturbing the underlying order.
Clear upgrade path
When the requirement grows beyond the starter frame, the next step is explicit on the Services & Pricing page rather than hidden in scope drift.